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IKEA Rolls Out Two LA Planning Studios
IKEA U.S. recently rolled out plans for two new planning studios in the Los Angeles area that are set to open in spring 2022. IKEA Long Beach will be located in the Long Beach Towne Center at 7611 Carson Blvd. in 8,000 square feet of leased space, and a second in another central location that will be finalized soon. The two new locations will be the first IKEA planning studios on the West Coast.
The new Los Angeles locations will focus on providing inspiration and smart home solutions for city living. In the two centrally located planning studios, customers will be able to book appointments and get support from design specialists with planning and ordering home furnishing solutions that require a bit more help – such as kitchens, bedrooms and bathrooms.
While customers are unable to take home any products upon purchase, the IKEA team will make sure that everything a customer orders is transported to their home or to another convenient point of delivery. The concept for these studios is based on extensive market research to understand consumers, what logistical barriers they face, how they like to shop, how they live at home and more.
“IKEA is transforming to better meet the needs of our customers, and we are excited to strengthen our presence in Los Angeles and be where people are,” said Javier Quiñones, CEO and chief sustainability officer, IKEA U.S. “We’ve seen that customers are still eager for in-person experiences. That’s why we’re investing heavily in brick-and-mortar locations and newer more accessible store formats like the two L.A. planning studios – in addition to e-commerce.”
IKEA has been in the L.A. market since the opening of IKEA Burbank in 1990, followed by stores in Carson, Costa Mesa and Covina in 1992.
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