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Texas  + Austin  + Apartments  | 
Multifamily Clubhouse

Alfred Launches at Ella Parkside in Austin

Alfred, the building operations and lifestyle platform, recently launched at the 278-unit Ella Parkside in Austin, TX. Pairing hospitality-trained concierge professionals with services and amenities, Alfred offers weekly and monthly community programs held both virtually and onsite that are tailored specially for residents.

Through Alfred’s platform, available as iOS and Android applications, numerous services include in-home fitness, mediation and wellness classes, and themed events such as staycations and mocktail mixology classes.

Alongside these services and experiences, Alfred streamlines tenant communications, maintenance requests, rent payments, package and visitor management. Alfred will provide Ella Parkside building managers an overview of building health and resident engagement that can boost NPS and satisfaction in the first three months of service.

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Alfred

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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