Somerville’s Assembly Row Inks Nine Retail Leases

Assembly Row, Somerville’s mixed-use neighborhood, has secured nine retail leases as part of the developments third phase.

National destination shops including Lululemon Pop-Up, Madison Reed, Purple, and Vineyard Vines Outlet join Boston-area favorites Union Square Donuts, Sav-Mor Spirits and Juicygreens planning for openings in the next few months. As Phase 3 nears completion, openings have also included 455 Grand Union Boulevard, an office tower which is home to PUMA’s North American headquarters, and the 500-unit Miscela luxury apartment community. 

“Assembly Row continues to attract the best of both local and national brands to create a vibrant experience for our residents, employees, neighbors and visitors,” said David Middleton, general manager for Federal Realty at Assembly Row. “These exciting new offerings further demonstrate how the neighborhood delivers for all of our audiences and will draw diverse concepts in years ahead.”