Supreme Skate Shop Comes to Williamsburg, Brooklyn
Talk about experience retail — the new Supreme skate shop in Brooklyn’s Williamsburg neighborhood includes a giant skate bowl, where visitors to the store can break out their boards and skate.
The shop at 152 Grand St. opened Oct. 5 2017. The Supreme shop in Manhattan is already a tourist attraction, mixing high fashion and more affordable street culture. The new store in Williamsburg has more space to spread out, in a neighborhood once known for art galleries and now known for new apartment towers.
“It’s a family neighborhood now — a wealthy family neighborhood — with seven-figure condominiums and Michelin-starred restaurants,” writes Jon Caramanica in the New York Times.
The new Supreme store seems to provide a place for all these communities to meet — the art scene, skateboarders and glitterati come together with local families eager to live in a hip neighborhood — an experience shoppers can’t find by buying a skateboard online.
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