High-rise commercial buildings

Sub Markets

Property Sectors

Topics

National CRE News In Your Inbox.

Sign up for Connect emails to stay informed with CRE stories that are 150 words or less.

New call-to-action
National  + Apartments  | 

3 CRE Q&A: Medical Office Advances in OC

By Dennis Kaiser

Medical office buildings (MOBs) are emerging from the shadows of CRE. Newport Beach, CA-based Real Estate Development Associates (REDA) is developing a 64,000 SF, two-building MOB, in Newport Beach, that provides doctors an opportunity to expand their practices.

Connect Media asked REDA Principal Jason Krotts what’s driving this new generation of MOB’s in our latest installment of 3 CRE Q&A.

Q: Why are MOB’s gaining in popularity, and why are they attractive CRE investments for doctors?

A: Physicians have realized that real estate is a fixed monthly cost, and they’re learning to leverage technology to be more effective in their business operations. REDA is developing its Newport Heights Medical Campus to provide the infrastructure and technology base so physicians can more efficiently run their businesses in this modern day of technology and instant gratification.

Q: What factors are driving development of MOB’s in Orange County?

A: We’re noticing an extremely limited supply of medical offices in the area. In fact, vacancies are at 4.7% in the region, and we know that’s very tight and warrants new product. To that point, this new campus is going to provide all types of out-patient medical practitioners the space needed to start or expand their practice, or make it more efficient to serve the community.

Q: How do advanced MOB’s differ from previous generations of facilities? What are some examples of the advantages they offer?

A: These buildings are brand new, which is a major opportunity for the medical community in the area because more than 75% of the medical office space in the area was built before 1990, and is therefore outdated in technology, flexibility of floor plans and other internal systems. There was a bit of product that was built nearby in the ‘90s, but it’s 100% full. Even the few other old spaces that have been renovated don’t offer the opportunity that this Newport Heights Medical Campus will provide. Gone are the days of storage rooms and filing cabinets, now that space can be used for patients or other necessary equipment.

Among the advantages are:

One example situation is of two doctor friends: One is a dermatologist and the other a plastic surgeon, and they keep office hours on separate days of the week. The technology/bandwidth and flexibility that REDA is building into the property lets them share the same space.

The waiting room TV can be switched to display content appropriate to whichever doctor is on duty that day, patient data is kept private but accessible via different computer log-ins to the Cloud, and even the artwork can be digitally changed to match each practitioner’s style.

For comments, questions or concerns, please contact Dennis Kaiser

Connect

Inside The Story

Connect with REDA’s Krotts

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Development
New call-to-action
New call-to-action
New call-to-action
New call-to-action
New call-to-action