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3 CRE Q&A: Effective Workplaces Prioritize Employee Health, Well-Being

By Dennis Kaiser

Sustainability expert, Alex Spilger of Cushman & Wakefield, advocates the merits and value WELL Certification. WELL is a fairly new movement, and Alex, who leads C&W’s West Coast Sustainability Practice, is deeply involved in the pioneering effort. He also helped develop the WELL Exam. Recently he published a report, WELL Certification, the Next Frontier. Connect Media asked Alex to share what he found out about the latest trends, issues and what’s ahead for sustainability and CRE.

Q: Why are sustainability and WELL buildings important? 

A: The WELL Building Standard takes into account seven categories called ‘concepts:’ air, water, nutrition, light, fitness, comfort and mind – all of which are based on medical research concerning how environments affect human health. Within the seven concepts of WELL are over 100 wellness features, each designed to improve the overall health, mood, sleep and performance of a building’s occupants.

The health and wellness of employees is important to every company, regardless of size or industry sector. Recent focus on this emerging topic has provided firms with concrete strategies and measurable results surrounding health and wellness in the workplace, improving the lives of people and contributing to the bottom line for companies. Creating an office environment that attracts top talent and fosters innovation involves more than implementing the latest trends in design. Increasingly, companies are recognizing that the most effective workplace is one which puts sustainability, and in particular, the health and well-being of their employees at the forefront.

Q: What are the results? 

A: Studies have shown that healthier employees are happier, more engaged and more productive. This leads to improved employee retention and overall company performance. Even just small changes to increase everyday wellness can significantly impact employee health.

To give a sense of such changes, some wellness strategies we are currently implementing in one of our confidential client’s spaces in Silicon Valley is providing operable windows throughout, encouraging healthier food options such as fruits and vegetables, providing treadmill desks, offering a fully-equipped bike repair station, building out a state of the art fitness facility onsite, and providing access to nature via a vegetated roof.

Q: What’s ahead in this area?

A: The wellness in the workplace movement continues to gain a lot of momentum. Companies are shifting their culture to align with the health and happiness of their employees, driving innovation across the built environment, human resources and company policies.

Cushman & Wakefield has worked closely with our clients, which have included GoPro and other major global brands representing many industries, who have already helped the wellness movement make big strides in a short amount of time. More and more of our clients worldwide are recognizing the value of investing in the health and well-being of their workforce. We feel the time is definitely ripe for the commercial real estate sector to play a leading role in the growing health and wellness movement.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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