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Women in Real Estate 2020: Walker & Dunlop’s Susan Weber Recognized for Marketing Innovation
With more than two decades of skilled leadership and experience, Walker & Dunlop’s Susan Weber has been recognized for her positive attitude, reliability and high levels of client satisfaction. Under her leadership, Walker & Dunlop’s marketing team has grown from one person to a team of 23 who have successfully built extensive national marketing campaigns to support the company’s consistent growth.
In leading all facets of Walker & Dunlop’s marketing budget and strategy, Weber has successfully positioned Walker & Dunlop as an industry leader, setting out to execute strategies to increase market share.
This year, there has been a great deal of change happening across the world and a lot of questions that need answers. Amid the COVID-19 pandemic Walker & Dunlop’s marketing team launched the Walker Webcast series, a weekly webinar in which CEO Willy Walker invites business leaders to cover wide-ranging topics.
The Walker Webcast series has been well received by the audience, which consists of decision-makers within and outside of the commercial real estate industry. Since January 2020, 74% of Walker & Dunlop’s transaction volume was from companies whose employees have attended a webcast, exemplifying that the series resonates particularly well among the firm’s client base.
Weber’s unwavering leadership, tireless marketing support, and dedication to continuously upholding and building upon the company’s brand equity has undoubtedly helped to grow and improve the company’s top- and bottom-line results in 2020.
These are just a few of the reasons we chose Weber as one of the 2020 Women in Real Estate Award winners. Connect Media’s Women in Real Estate Awards honor the achievements and inspirational stories of women who have reached respected positions of leadership and play key mentorship roles for others.
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