Women in Real Estate 2019: CEDARst’s Heather Fritz Makes Buildings Feel Like Home

CEDARst Companies specializes in turnaround projects, acquiring distressed assets and repositioning them into inviting residential properties. In charge of putting that concept into visual terms is Heather Fritz, the firm’s creative and marketing director.

At CEDARst, Fritz leads a team of six within a creative department across several disciplines, including branding, photography, marketing, graphic design and events, at an integrated real estate development company. She has seen eight projects through completion this year alone, while working on others in various phases of development. She’s involved from the architectural phase through turnover to property management, interacting and directing design and marketing with multiple departments and outside vendors.

These are just some of the reasons we chose Fritz as one of the 2019 Women in Real Estate Award winners. Connect Media’s Women in Real Estate Awards honor the achievements and inspirational stories of women who have reached respected positions of leadership and play key mentorship roles for others.

Fritz helped create CEDARst’s FLATS brand, which is intended “to bring big style in smart spaces by delivering high quality, amenity rich and authentic environments at approachable rents.” The brand, which fosters a community atmosphere that aids in lease-up and retention, now encompasses four locations across downtown and the North Side.

Colleagues say Fritz routinely creates marketing initiatives that grow opportunities and designs “in a way that makes buildings feel like home for residents living the micro lifestyle and places for the community to gather.”

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