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Women in Real Estate 2018: VEREIT’s Nelson Identifies and Optimizes Opportunities

Sarah Nelson is an astute, enthusiastic leader who is committed to formulating innovative strategies and is dedicated to identifying and optimizing opportunities. At VEREIT, Nelson serves as VP – leasing and has successfully negotiated more than two million square feet of lease transactions in the past three-plus years.

Nelson’s passion for identifying opportunities for improvement is not just on display at VEREIT, but is pervasive throughout her previous professional and personal accomplishments. Prior to VEREIT, as director of real estate at one of the world’s largest quick service restaurants, Nelson designed, enacted and led a new market entry strategy and successful execution of a western expansion. Simultaneously, she voluntarily formed one of Phoenix’s first high school girls’ lacrosse teams and shepherded many of the players into future high school champions and collegiate athletes.

These are just a few reasons we chose Nelson as one of the 2018 Women in Real Estate Award winners. Connect Media’s Women in Real Estate Awards honor the achievements and inspirational stories of women who have reached respected positions of leadership and play key mentorship roles for others.

Colleagues view Nelson as a consummate negotiator and a champion of process improvement. In one instance, a state’s new legislation made lease negotiations exceptionally difficult when applied throughout a national platform. Nelson constructed creative solutions and implemented them across multiple assets. Her innovative solutions created a methodology which is now applied companywide.

For comments, questions or concerns, please contact Paul Bubny

Connect

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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