Clean Assist Program Offsets E-Charging Costs

Toyota recently rolled out its Clean Assist program which allows eligible owners of the Prius Prime or RAV4 Prime to offset vehicle charging with 100 percent renewable energy no matter where the vehicles are plugged in in California. There is no cost to participate in program.

Owners of eligible Prius Prime or RAV4 Prime opt into the program through the Toyota App

The Toyota App tracks the amount of electricity used during charging

Toyota then generates or buys an equivalent amount of California-sourced Renewable Energy Certificates, an EPA-recognized program that records the generation and usage of green energy. It then sends evidence of the matching amounts to the California Air Resources Board (CARB), thereby ensuring that all Toyota PHEV charging activity is matched with zero-carbon electricity.

Whether owners charge vehicles at home, the office or on the road, the energy will be matched with 100 percent renewable power. The amount of renewable power is easily tracked through the Toyota App, where owners see the amount of CO2 they have avoided through the Clean Assist program. Owners can opt out of the program at any time and for any reason through the app.

Toyota is choosing to voluntarily participate in the CARB Low Carbon Fuel Standard (LCFS). This program seeks to reduce California transportation GHG emissions including through the use of renewable electricity to charge EVs. Charging vehicles with renewable electricity can generate LCFS credits which can then be sold, with the revenues used to further promote transportation electrification and the purchase of more RECs, a cycle that helps make the program self-sustaining.