Whole Foods, Instacart Sprout in Orange County

Competition for same-day delivery and fresh produce continues to heat up. Whole Foods Market and its same day delivery service, Instacart, are expanding into Orange County. Currently, the grocer and its delivery service exist together in 17 markets, including Los Angeles.

Baltimore and Orange County represent the first of two new markets launching in Whole Foods’ national expansion of its Instacart service.

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