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WeWork, Rent The Runway Partner on Dropoff Boxes
Having established itself in the office sector and made inroads into multifamily, WeWork is now tackling retail. The coworking giant has forged a partnership with Rent the Runway that includes dropboxes for the fashion rental company’s subscribers at WeWork’s Bryant Park location (pictured), and 14 other sites nationwide.
Previously, the dropboxes were available only at RTR’s five brick-and-mortar stores. For RTR subscribers, the dropboxes accelerate the ordering process; they’re only able to place new orders when their previous rentals have been returned and while normally there’s a delay due to shipping times, using a dropbox immediately opens a slot in their subscriptions.
WeWork president Artie Minson told Bloomberg News that such tie-ups add to the community at its offices, and that he’s open to expanding the deal. “Future extensions can include the ability to offer access to inventory and fulfillment within WeWork locations as this ongoing partnership evolves,” he said.
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