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California  | 

Utility Begins Restoring Power After Wildfire Threat Prompts Massive Outages

The unprecedented move by Pacific Gas and Electric Company (PG&E) to cut power across large swaths of Northern California starting on Wednesday left millions of customers in the dark about how to stay warm and keep food from spoiling, while finding ways to stay connected even as cell phone batteries died. The large-scale preventive outages by the state’s largest utility resulted in the closure of businesses and schools, stores scrambled to operate even at minimum levels, and hospital’s shifted to back-up power generators.

The decision to shut off power to more than two million Californians was the largest power shut-off to date, and an effort by the utility to reduce wildfire risks. Recent fires in the state have been tied to equipment malfunctions. The utility, which filed for Chapter 11 bankruptcy protection earlier this year, has faced legal claims stemming from fires.

PG&E reported Thursday morning that improving weather conditions in some parts of the areas affected by the Public Safety Power Shutoff (PSPS) have allowed for safety inspections, repairs and restoration in some areas to begin. The San Francisco-based utility company said power to roughly 126,000 customers was restored by 6 a.m. Thursday. There were still currently approximately 600,000 customers without power as a result of the PSPS event, which began on early Wednesday.

PG&E’s Michael Lewis, Senior Vice President, Electric Operations said, “We faced a choice between hardship or safety, and we chose safety. We deeply apologize for the inconvenience and the hardship, but we stand by the decision because the safety of our customers and communities must come first.”

Dangerous weather conditions were expected to continue in parts of the Sierra Foothills and Bay Area until midday Thursday. Similar conditions in Kern County are beginning late morning Thursday and lasting through midday Friday.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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