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National  + Healthcare  | 
Greenhouse Medical Center

Transwestern Report Explores Need for Flexible MOBs to Evolve with Tech Advances

A new report by Transwestern entitled, ‘The Future of Healthcare Buildings’, looked at critical questions facing the United States’ healthcare sector. Participants in the survey represented healthcare systems, academic medical campuses and providers, as well as commercial real estate, architecture, engineering and construction firms.

Transwestern’s Lisa Feeley, lead author of the report, says, “The healthcare industry has experienced numerous disruptors in recent years, and this is only the beginning. As we gain access to more data and technology advances continue to improve equipment and treatment capabilities, it is imperative to understand how the design and functionality of facilities impact service and the patient experience.”

Several dominant themes emerged, including:

  • The increasing accessibility to data from wearables, virtual health and artificial intelligence
  • The importance of keeping pace with technological advancements
  • The need for flexible facilities that can easily adapt to future healthcare delivery approaches
  • The move to smaller and smarter facilities that incorporate more services

Transwestern’s Daina Pitzenberger, secondary author of the report, says “Today’s healthcare buildings must accommodate current service delivery, while also making it simple and economical for operators to adapt to new approaches as they are developed. This challenge comes as we face a potential shortfall of medical office space, according to our research. Developing a new facility can take up to two years, so designing new facilities to be flexible has never been more important.”

* Pictured Greenhouse Medical Plaza

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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