Starwood Raising $5B for Non-Traded REIT

Greenwich, CT-based Starwood Capital Group filed a registration form with the SEC to create Starwood Real Estate Income Trust (SREIT). The alternative investment firm plans to raise at least $150 million and could generate up to $5 billion through the non-traded REIT. An initial offering date has not yet been set for the permanent vehicle.

SREIT’s focus will be on stabilized, income-oriented assets across the U.S., though it can invest in Europe too. Up to 20% of its capital can be invested in real estate securities. The vehicle also has an option to invest in debt that lies outside the scope of investment for Starwood Property Trust, the company’s first real estate debt REIT.

The new REIT envisions making new investments, versus rolling any of Starwood’s existing properties into the vehicle. Starwood’s John McCarthy will serve as CEO of SREIT, with Barry Sternlicht serving as chairman of the board.

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Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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Starwood Raising $5B for Non-Traded REIT

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