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Simon Solving Reverse Logistics with Expanded ‘Happy Returns’ Service
Simon expanded its Happy Returns service to additional participating centers to enable more shoppers to return online purchases at Simon Guest Services locations for immediate refunds. The pilot program began in 2017 at five Simon shopping destinations around the country, and with the recent expansion are now in 52 locations, giving Simon the largest network of Return Bar locations in the shopping center industry.
Andy Hutcherson, senior vice president of Innovation and Customer Experience at Simon, says “This popular service makes it easy and convenient for our guests to return and exchange merchandise, while also enjoying the latest offerings from Simon’s retail, dining, and entertainment tenants – all in the same trip.”
Shoppers can return or exchange items from select online retailers at Simon Guest Services at participating centers, for an immediate credit. Items are accepted without packaging or labels, so shoppers don’t need to pack, ship, and wait for refunds. This is another example of how shoppers can combine their mall visits with other activities as part of their trip chain, which lowers greenhouse gas emissions associated with shopping. A recent study Simon conducted with Deloitte revealed that mall shopping can be up to 60% more environmentally sustainable than online shopping.
David Sobie, co-founder of Happy Returns added, “Simon is our largest shopping mall relationship, and together we are demonstrating that online returns are an opportunity to delight shoppers and enable sustainable reverse logistics.”
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