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California  + Bay Area  + Retail  | 

Revised Plans Submitted for 61-Story Transbay Parcel F

F4 Transbay Partners LLC, a joint venture of Hines, Urban Pacific Development, LLC and Goldman Sachs affiliate, Broad Street Principal Investments, L.L.C., submitted revised development plans for a 61-story tower at 542-550 Howard St. in San Francisco. Transbay Parcel F is being proposed as a mixed-use project on Howard, at the western end of the new Transbay Transit Center.

The resubmittal follows a year’s worth of focused planning and design efforts. The proposal still calls for an 800-foot tall mixed-use tower containing 251,000 square feet of Class A office, a 210-key luxury hotel, 170 residential units, 79,000 square feet of shared amenity space, and more than 9,000 square feet of retail.

The updated designs also provide a refined through-block pedestrian passageway from Howard to Natoma streets, a dramatic public elevator connection to the Transbay Transit Center Rooftop Park via a fifth-floor sky bridge, and more than 10,000 square feet of public open space.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Development
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