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California  + Retail  | 

Report Pinpoints Challenges Ahead for Downtown Los Angeles

The long-term impacts from the COVID-19 pandemic on the economy are still uncertain, but evidence of how government ordered lockdowns are affecting specific markets and activities is becoming clearer. Data from the first Downtown Center Business Improvement District (DCBID) Recovery Compass Report shows steady, yet cautious optimism among those in Downtown Los Angeles.

The initial report reveals 60% of respondents are still working from home due to the pandemic. While nearly 50% say they are eager to return to their place of work, only 30% say they would be comfortable doing so at this time. Despite the economic and mental toll, the pandemic has caused around the world, Downtowners overall remain committed to and are cautiously optimistic about the area’s future, with more than 75% noting they “love DTLA” and nearly 60% remaining “Optimistic about the future of DTLA.”

DCBID’s Suzanne Holley says, “This first report establishes a solid baseline of where DTLA consumers are currently, and it begins to shed light on what it will take for consumer confidence to return. Future reports will begin to tell us how ready people are for full reopening, what milestones need to be overcome, and what safety procedures will be the most effective.”

Key findings from two key recovery sentiment areas included:

Willingness to Engage:
– 53% – shop at a retail store
– 50% – eat at a restaurant
– 49% – visit in person with two or more people
– 31% – work from an office outside their home
– 13% – attend a live performance

Concerns:
– 79% – the long-term impact of COVID-19 shutdowns
– 74% – the overall public health crisis from COVID-19
– 62% – potential to contract COVID-19
– 45% – long-term personal financial situation
– 30% – losing job or being furloughed

*Photo credit: Simon Zhu/Unsplash

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Economy
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