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Seattle & Northwest  + Portland  + Retail  | 

RealCrowd Survey Reveals High-Net-Worth Investors Covet Value-Add Assets

A survey by Portland-based RealCrowd reveals 80% of respondents are planning to invest in value-add real estate as part of their wealth management strategy. The survey also found that 47% of respondents’ desire to allocate more than 25% of their investment portfolio to commercial real estate.

“Savvy real estate investors recognize the huge upside to investing directly in properties that have a value-add component,” says Adam Hooper, co-founder and CEO of RealCrowd. “As investors look to increase real estate allocations as part of their overall strategies, they’re seeking outsized returns compared to other asset classes, and in a high percentage of transactions today, that return comes from value-add investments—often in secondary markets where there are more opportunities and less institutional competition.”

Another interesting finding of the survey was that 72% of respondents seek transactions in secondary markets, while 64% say they have no regional preference for their investments. The survey also revealed that 49% of respondents are seeking opportunistic real estate investments, while 34% prefer core properties. The top asset class they are most interested in investing is multifamily, followed by industrial as the second most popular, and then funds, office, hospitality, and retail.

The shift toward online investing was reflected in the survey, too. The results showed that 79% invest in direct real estate through an online platform like RealCrowd.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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