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RCA’s Costello: Post-Prop 10, California Still Needs to Address Housing Crisis

Connect Westside Los Angeles is just around the corner on Nov. 27th at the Luxe Sunset. Registration is now open, and you can find out more about the conference on this link.

Costello

One of the hot topics to be discussed is the recent rent control measure that was soundly defeated in California. Commercial real estate economist Jim Costello of Real Capital Analytics, and one of our panelists, shared a few thoughts about the housing crisis that proponents of Proposition 10 sought to alleviate, and the larger affordability issue still facing the state.

Costello writes, “Defeating this ballot initiative does not address the fundamental issues of affordability, however, and opponents of the free market may come back at this topic in the future.”

He points out the challenge facing the industry and market as a whole is figuring out the supply and demand balance. Property owners themselves are not driving up rents, they are simply reacting to what the market allows. Costello writes, “California is not building enough housing.”

He notes, from 1975 to 2016, the state of California added 18 million new residents. Over the same time frame, permits were issued for only six million new housing units. Rents are growing simply because of the laws of supply and demand.

In the current market, Costello points out developers will try to deliver units aimed at higher incomes. “If there is money to be made though, developers would build more affordable units,” he says. Part of the issue is regulatory barriers, which can account for 32% of the cost of building an apartment building in the U.S., according to a study by NAHB and the NMHC.

“Still, the notion that one can build more units to generate affordability falls on deaf ears for most proponents of rent control,” says Costello.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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