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National  + Hospitality  | 

Private Equity Drives Increased Hotel Investments So Far in 2018

Hotel acquisitions posted strong numbers and private equity has accounted for the lion’s share this year, according to research by JLL Hotels & Hospitality. So far in 2018, hotel transaction volume in the United States reached $29.7 billion, more than a 25% year-over-year increase, with private equity groups representing 37% of hotel acquisitions in the United States, or $11 billion. This compares to 30% ($7.1 billion) for all of 2017.

JLL reports private equity groups have more pockets of capital than they’ve had in the past, allowing them to pursue a wider variety of investment strategies related to hospitality, ranging from core plus to opportunistic plays. Additionally, private equity hotel buyers are focusing on acquiring complex full service hotels and portfolios.

While private equity may currently be the most dominant buyer, there are several other groups who are also demonstrating a strong appetite for hospitality product, notes JLL. Development companies have become more active in 2018, accounting for 13% ($4 billion) of YTD 2018 hotel acquisitions, compared to 10% for all of 2017. Additionally, offshore activity has observed a slight increase in 2018 to $4 billion of U.S. hotel acquisitions, compared to $3.6 billion over the same period in 2017.

Among the factors JLL says is contributing to the uptick in investment activity include:

  • A strong economy, including the lowest unemployment rate in half a century and Q3 annualized real GDP growth clocking in at 3.5%.
  • Continued leisure and corporate travel demand, with transient room night demand recording growth of nearly four percent as of August 2018,and group demand growing at 1.2% on a 12-month moving average basis.
  • The hotel industry attracting more nontraditional and general real estate investors, in addition to traditional hotel investors.

* Pictured The Plaza New York

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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