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Prism Capital JV Closes on Parcel in Downtown Woodbridge

A joint venture of Prism Capital Partners and Northwestern Mutual Insurance Company recently completed the purchase of a five-acre redevelopment parcel at the corner of Rahway Avenue and Green Street in Woodbridge, NJ.

As operating partner, Prism will transform the former Lucas Chevrolet dealership site into a mixed-use, transit-oriented community with 232 apartments and 12,000 square feet of retail. Demolition work is slated to begin next month.

“The demand for transit-oriented multifamily remains robust in New Jersey, and this property is ideally situated for luxury, fully amenitized apartment homes,” said Prism’s Eugene Diaz.

Cushman & Wakefield’s Andrew Merin, David Bernhaut, Gary Gabriel, Brian Whitmer, Kyle Schmidt and Ryan Dowd orchestrated the JV purchase, with Northwestern Mutual also serving as construction lender.

Prism and Northwestern Mutual “both saw the opportunity to create a unique mixed-use project to be located in one of Northern New Jersey’s more transformative towns,” said Merin.

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For comments, questions or concerns, please contact Paul Bubny

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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