Online Grocery Wars Heat Up with Albertsons’ Platform Modernization

The retail battle lines are getting increasingly more intriguing. Last week, Amazon dropped its $13.7-billion bombshell acquisition of Whole Foods. Now, one of the nation’s leading grocery chains announced plans to revamp its e-commerce system in an effort to better serve customers.

Albertsons Cos. is migrating and updating the online shopping system of its 2,300 supermarkets and stores in fiscal 2018. The systems upgrades will allow the retailer to use modern cloud systems such as Microsoft’s Azure.

The retailer will also update features on its mobile app and websites to make it easier for shoppers to sign up for accounts and make payments quicker.

To accomplish the task, Albertsons brought in an online retail leader from Macy’s and Levi Strauss & Co. to transform its systems. It is a process made more difficult given the different IT systems of multiple grocery store brands operating across its 35-state territory.

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Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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Online Grocery Wars Heat Up with Albertsons’ Platform Modernization

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Online Grocery Wars Heat Up with Albertsons’ Platform Modernization

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About Dennis Kaiser