NPD Signs Lease at 31 Penn Plaza

The NPD Group Inc., a market research firm, signed a long term lease for 17,712 square feet of space at 132 West 31st St., known as 31 Penn Plaza.

“The NPD Group was looking to expand its Manhattan operations to better accommodate its shifting and growing client base and workforce… The space’s buildout and rooftop deck uniquely fit the NPD culture,” said Adam McCostlin, senior director for Cushman & Wakefield, which represented the tenant.

JLL represented the Vanbarton Group, which spent $25 million to renovate the 440,000-square-foot building, including the entrance, lobby, facade and elevators. “We remain focused on opening our marketing center after Labor Day for the 104,000 square feet coming available, in addition to two built spec suites to accommodate smaller users.”

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