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California  | 

New Trends in Urban Housing

By Dennis Kaiser

Southern California is experiencing a strong swell of development across the major property types. That activity extends across the region, encompassing a staggering number of residential towers underway in DTLA, as well as an interesting mix of housing projects in other product categories. In the first of a series of 3 CRE Q&A’s, Connect Media asked Scott Johnson, FAIA, Johnson Fain design partner, to share how the architecture practice approaches the design of high-density, mixed-use projects. His insights reveal what’s driving the urban housing resurgence, what projects are in demand and what makes projects work.

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Q: What are the latest trends you are seeing emerge in urban housing?

A: Many young people, and others, are now moving into urban areas from suburban locations.  While many of them used to drive to do their shopping, find services, pick up laundry or exercise, they are now wanting to do these activities nearby and without needing a car.  That can mean different things to different new residential projects.  In a pre-existing mixed-use neighborhood, it’s all about location and the range of amenities in the area.  For a project area without amenities, it means internalizing social, commercial, and cultural services within the project itself, which is the case for Runway, the 10-acre mixed-use center we designed at Playa Vista. This project has been an immediate success, as it provides much-needed services and a public place for the nearly 11,000 residents of Playa Vista, who can walk, bicycle or jog to their new urban center.

Q: What’s attracting people to urban areas today, and how have the realities of living in urban environments changed over time? 

A: There are many attractions to living in an urban area today, among them, a critical mass of amenities, social opportunities, entertainment and security.  Frequently in the denser downtowns, living close to work is both an attraction and a cost savings if walking, public transit or ride-sharing is involved.  Transit-oriented developments are now arriving at the urban core of Los Angeles, such as Blossom Plaza in Chinatown, where we designed an expansive public plaza that connects the mixed-use project to a Metro Gold Line station and a central shopping street. LA Plaza Village, which recently broke ground in downtown, will feature a pedestrian paseo that connects Union Station to nearby historic destinations, the Civic Center and the Performing Arts District.

Q: What amenities are most desirable? How have residential unit characteristics and features changed?

A: We’re seeing more people looking after their physical well-being, which means bigger, better equipped fitness centers, locations for purchasing organic foods and sometimes urban food gardens.  Co-working environments are having their impact on the inclusion of social lounges within residential projects, where one can work alone, with others, or break out for conversation/entertainment.  The residential units themselves are increasingly modern now, frequently neutral loft-like spaces which allow residents to personalize their choice of furnishings and artwork.

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*Johnson Fain designed Runway at Playa Vista for Lincoln Property Company, Phoenix Property Company and Paragon Commercial Group; Blossom Plaza for Forest City Realty Trust; and LA Plaza Village for High Street Residential, the Cesar Chavez Foundation and the LA Plaza de Cultura y Artes Museum.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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