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New Tradition Inks Master Lease for Times Square Digital Signage
New Tradition has signed a master lease agreement for the new digital signage being built at Jamestown’s One Times Square, reportedly one of only two properties in the neighborhood with unobstructed sightlines from all vantage points within the Times Square “bowtie.”
As the master signage lease holder, New Tradition will seek leading brands to advertise on the property’s displays. Options will include full takeovers of the iconic facade, and the ability to “choreograph a show” across several signs.
“The creative advertising opportunities that One Times Square’s new displays present will change the media landscape of Times Square,” said Evan Richheimer, CEO of New Tradition. “It will be exciting to see which iconic brands will be the first to seize the opportunity to take over the 350-foot-tall spectacular when it debuts this summer.”
Jamestown president Michael Phillips called New Tradition “the perfect partner to launch this new signage.”
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