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Martin Selig Breaks Ground on 15-Story Redevelopment in Seattle’s SLU

Martin Selig Real Estate (MSRE) broke ground on 400 Westlake, its inaugural project in Seattle’s South Lake Union neighborhood. After more than two years of pre-design and planning, the developer kicked off a 16-month-long construction phase expected to conclude in summer of 2021.

MSRE’s Jordan Selig says, “This is an important milestone in our company’s history that ushers in a new era of sustainable commercial real estate in downtown Seattle.”

A new 15-story tower will include 230,000 square feet of office space and 9,000 square feet of ground-level retail space, as well as a 3,500-square-foot landscaped roof. The building will ascend from the original landmark Firestone Tire Building.

A number of green features will be included, such as a sustainable water management system, solar panels and natural light to minimize the use of fossil fuels for artificial lighting. 400 Westlake is designed to generate more energy than it consumes, and use 75% less energy than required by current regulations.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Development
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