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New York & Tri-State  + Outer  + Office  |  August 7, 2020
Paul Bubny
By: Paul Bubny

Marketing Agency Moves NYC Headquarters to Gowanus

U.K.-based marketing agency Mother is moving its New York City headquarters from Hell’s Kitchen to Brooklyn, signing a lease for 61,000 square feet at the Roulston House in Gowanus. Reportedly it’s one of the largest creative office leases done in Brooklyn to date.
 
“This deal showcases the demand for office space in Brooklyn, especially given today’s current climate since Brooklyn has larger floor plates for a more competitive price per square foot,” said Michael Schoen of Savitt Partners’ The Schoen Group. 

Currently owned by both Industrie Capital Partners and Aurora Capital Associates, Roulston House was occupied as a central warehouse and headquarters by the Roulston company, a Brooklyn-based grocery store chain, from 1910 to 1951. At one time, Roulston operated 300 stores citywide.

The Schoen Group team of Michael Schoen, Marc Schoen and Harrison Katzman represented Mother in the deal. ICP’s Joseph Hamway and Josh Sloan represented ownership.

For comments, questions or concerns, please contact Paul Bubny

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).
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