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California  + Los Angeles  + Retail  | 

Kroenke Lands $90M Stadium Deal with American Airlines

American Airlines appears to be the first official naming partner for Stan Kroenke’s new $5-billion Los Angeles Stadium in Inglewood. The airline is reportedly paying $90 million to sponsor the 2.5-acre main entrance plaza at the home of the NFL’s Rams, which Kroenke owns. The stadium will  be shared by the Chargers football team.

The 10-story plaza can hold roughly 15,000 people and is planned to be open to the public year-round. The 70,240-seat stadium is scheduled to open next year, and is set to host Super Bowl LVI in 2022.

The deal will allow the Fort Worth, TX-based airline to serve as the official airline of the Rams and Chargers and receive prominent branding during games. It has been the Rams’ carrier since the team returned to Los Angeles from St. Louis in 2016.

A $20-million sponsorship deal with SoFi had reportedly been in the works for the new Los Angeles Stadium.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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