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California  + Los Angeles  | 

JERDE Tapped for Rose Bowl Revamp

The Rose Bowl Operating Company tapped JERDE to develop a plan to revise key parts of the Rose Bowl Stadium property in Pasadena. The National Historic Landmark stadium built in 1922 will be re-envisioned with an eye to introduce new programming possibilities.

JERDE’s John Simones says, “The Rose Bowl Stadium is one of the world’s most storied sporting venues, and it is an honor to work with this amazing property.” He notes they “will look for opportunities to appropriately update the property in ways that make sense for both the Rose Bowl and the surrounding communities.”

The work will encompass permanent changes to accommodate new programming; access and parking; and an overarching vision to promote and maintain the unique character and identity of the site.

The Rose Bowl Operating Co.’s Darryl Dunn noted JERDE is “one of the world’s most respected names in placemaking and urban planning,” and its experience in sports and entertainment venues makes the firm “a perfect fit for the Rose Bowl.”

For comments, questions or concerns, please contact Dennis Kaiser

Connect

Inside The Story

Connect With JERDE’s SimonesConnect With Rose Bowl Operating Co.’s Dunn

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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