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JCPenney Logistics Center Trades for Repositioning

Phoenix Investors, headquartered in Milwaukee, made its latest acquisition a local one. The national private commercial real estate firm bought JCPenney’s Logistics Warehouse and Furniture Outlet Center in suburban Wauwatosa, WI from the retailer for $31.25 million. NAI Hiffman’s Patrick Sullivan brokered the deal.

Built over a two-decade span beginning in the 1950s and renovated over the years, the complex totals more than two million square feet on 77 acres. Penney announced last month that it would be closing the facility this summer.

“These buildings are in exceptional condition given their age,” said Phoenix’s David Marks. The new ownership plans to renovate the complex “both structurally and cosmetically.” Once that’s done, the complex “will look and function like a newly constructed industrial facility.” Phoenix VP Kurt Jensen added that “we are in active discussions” with more than a dozen prospective tenants.


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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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