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Illinois Tourism Reaches New Record Levels
Not only Chicago saw record tourism numbers in 2017. Gov. Bruce Rauner said Tuesday that nearly 114 million traveled to various points around Illinois, a 3% year-over-year increase in visitors and tourism dollars, and an all-time high for the state.
Illinois’ tourism director Cory Jobe credited the record numbers to several integrated marketing campaigns. “The spring/summer campaign was extremely successful with every dollar invested delivering nearly $9 in economic impact for our state,” said Jobe.
Additional marketing campaigns focused on fall travel, promoting the state’s Illinois Made program and attracting more LGBTQ travelers to the state. “By promoting authentic experiences across the state, we drive visitors deeper into Illinois, increasing visitor spending and generating more tax revenue for our communities,” added Jobe.
For this summer, tourism officials anticipate great visitor interest in the recently opened Frank Lloyd Wright Trail, a self-guided tour of 13 Wright-designed properties around the state.
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- ◦Economy
