High-rise commercial buildings

Sub Markets

Property Sectors

Topics

Florida & Gulf Coast CRE News In Your Inbox.

Sign up for Connect emails to stay informed with CRE stories that are 150 words or less.

Florida & Gulf Coast  + Florida  + Hospitality  | 

Hard Rock Hits Right Note with Guitar Hotel Tower

An iconic guitar hotel tower is now rising at the Seminole Hard Rock Hotel & Casino in Hollywood, FL. Designed to resemble back-to-back guitars, with guitar faces, necks and brightly-lit guitar strings that reach 450 feet into the sky, the tower is part of a $1.5 billion property expansion.

The giant guitar tower will be the centerpiece of the casino complex, which is adding 806 guestrooms and suites, and nearly doubling the current casino size. The expansion will also include 60,000 square feet of new retail and restaurant space, a 10-acre “Bora Bora Experience” pool complex, and a $100-million redesigned and completely rebuilt 7,000-seat Hard Rock Live venue.

The addition is slated to open in mid-2019, in advance of Super Bowl LIV at nearby Hard Rock Stadium in February 2020. The Seminole Tribe of Florida and Seminole Gaming own and operate the casino complex.

For comments, questions or concerns, please contact Dennis Kaiser

Connect

Inside The Story

Read more at PR NewswireConnect With Seminole Tribe of Florida

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Development