Gilbert’s Bedrock Plans $300M, Resi MXU in Detroit

Bedrock LLC revealed plans for a $300-million residential MXU development on 22 acres of the former Brewster-Douglass housing projects outside of downtown Detroit. The project would include 913 residential units, comprised of 648 apartments and 265 for-sale units, within dozens of varied-height buildings off of Interstate 75 south of Mack Avenue near the Brush Park neighborhood.

The development would also have 3.2 acres of public space, 19,000 square feet of retail, 60,000 square feet of early childhood education space and an 80-room hotel. In addition to Dan Gilbert’s Bedrock, the project would be jointly developed with Detroit-based Woodborn Partners LLC, and New York City-based Jonathan Rose Companies LLC.

Construction is expected to begin next summer for a multiple-phased development. The first units are anticipated to come online roughly two years following start of construction.

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Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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Gilbert’s Bedrock Plans $300M, Resi MXU in Detroit

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Gilbert’s Bedrock Plans $300M, Resi MXU in Detroit

Inside The Story

About Dennis Kaiser