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California  + Orange County  + Retail  | 

Faris Lee Investments Goes Behind Irvine’s Restoration Hardware Sale

By Dennis Kaiser

Faris Lee Investments, a leading retail advisory, and investment sales firm, recently completed the $6.9 million sale of a near core, not replicable legacy asset: Restoration Hardware in Irvine, CA. Rick Chichester, president and CEO, along with Tom Chichester and Joe Chichester, managing directors, represented both the Irvine-based seller and the Los Angeles-based buyer in this transaction.

Faris Lee Investments shared with Connect Media the story behind the deal. They explained how the long-term generational aspect of the real estate and the intrinsic value of the asset appealed to multiple buyers. They also describe how the sale fit into a sophisticated investor’s strategy of repurposing and rebalancing a given portfolio, to align with overall investment objectives.

“Once the well-defined investment objectives became clear, we aligned the motivations of both buyer and seller to affect a seamless and efficient transaction,” said Rick Chichester.

Q: What were the keys to this deal getting done from the buyer perspective?
A: Joe Chichester
The buyer required financing to complete this sale. The key to getting this deal done from the buyer perspective, was to work with their lender / appraiser to making sure they understand the complexities of this lease, and underwrote it accordingly. We worked hand-in-hand with both lender / appraiser, and were able to get them to appropriately underwrite the asset, allowing the buyer to proceed with the close.

Q: What was the seller seeking to achieve?
A: Tom Chichester
The seller was looking to achieve the highest-paying buyer that provided security in a close. We had numerous offers on this asset, and we selected the buyer that we felt would be able to achieve both of these things. We successfully accomplished this.

Q: What was the Faris Lee Investments’ ‘go-to market’ strategy?
A: Joe Chichester
The go-to market strategy that we implemented was to actively market the asset to our proprietary database (one of the largest and most extensive in the nation) and all other platforms (CoStar, Loopnet, Crexi, etc.), so as to provide maximum exposure from the onset of marketing. This full-scale approach, which most competitive brokerage firms do not implement, provides the seller with the best representation, as the property is not receiving limited market exposure and potentially missing active exchange buyers. As it relates to Restoration Hardware, we were able to generate multiple competitive offers within the first week of marketing and then proactively selected the most qualified buyer.

Q: What makes this type of deal attractive in today’s market?
A: Tom Chichester
This deal was so attractive to buyers in the market, because it provided for “A” real estate with a low cost per-square-foot. The market has become inundated with “B” and “C” assets, and severely lacks in “A” assets being marketed for sale. The buyer pool for “A” real estate today is extremely high, and this type of asset demands an absolute premium that will allow an owner to maximize the pricing.

The property, located in the affluent Orange County market of Irvine within a dynamic trade area, was priced below replacement cost, which gave the buyer security and future potential upside in bringing the rent to market rates.

Q: Do you see more of these types of deals on the horizon and why?
A: Joe Chichester
Yes, I expect to see more of these types of deals on the horizon, as owners/sellers are starting to understand the premium they are able to get for assets of these nature. In a time of high construction costs, the focus continues to be in value-add. Investors would rather use tenant investment dollars to transform existing vacant space, instead of paying high dollars for ground-up development.

Connect Bay Area is coming up July 18, 2019 at the Grand Hyatt San Francisco. Get more information, and register to attend on this link.

For comments, questions or concerns, please contact Dennis Kaiser

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Inside The Story

Connect With Faris Lee Investment’s Chichester(s)

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Sale/Acquisition
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