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California  | 

Economic Uncertainty, Affordability Issues to Subdue California Home Sales

Low mortgage interest rates will support California’s housing market in 2020 but economic uncertainty and affordability issues will mute sales growth, according to the California Association of Realtors’ (C.A.R.) “2020 California Housing Market Forecast.”

The report predicts a small uptick in existing single-family home sales of 0.8% next year to reach 393,500 units, up from the projected 2019 sales figure of 390,200. The 2019 figure is 3.1% lower compared with the pace of 402,800 homes sold in 2018.

The California median home price is forecast to increase 2.5% to $607,900 in 2020, following a projected 4.1% increase from last year to $593,200 in 2019.

“With interest rates expected to remain near three-year lows, buyers have more purchasing power than in years past, but they may be reluctant to get off the sidelines because of economic and market uncertainties,” said C.A.R. President Jared Martin. “Additionally, an affordability crunch will cut into demand in some regions such as the Bay Area, where affordability is significantly below state and national levels. These factors together will subdue sales growth next year.”

2020 CALIFORNIA HOUSING FORECAST
2015 2016 2017 2018 2019p 2020f
SFH Resales (000s) 409.4 417.7 424.9 402.8 390.2 393.5
% Change 7.00% 2.00% 1.70% -5.20% -3.10% 0.80%
Median Price ($000s) $476.30 $502.30 $537.90 $570.00 $593.20 $607.90
% Change 6.60% 5.40% 7.10% 6.00% 4.10% 2.50%
Housing Affordability Index* 31% 31% 29% 28% 32% 32%
30-Yr FRM 3.90% 3.60% 4.00% 4.50% 3.90% 3.70%

p = projected
f = forecast
* = % of households who can afford median-priced home

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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