Dynamic Duo: Amazon and Whole Foods Lead Digital Groceries
In 2017, Amazon acquired Whole Foods and a recent report by One Click Retail indicates it was a worthwhile investment on behalf of the leader in e-commerce. According to the data, the food and beverage sector generally lacks a strong online presence, but Amazon’s Amazon Fresh service, along with its acquisition of Whole Foods, has helped it to conquer 18% market share of online grocery sales in America.
In its first week on Amazon, Whole Foods 365 Everyday Value brand sold out of more than 90% of its estimated 2,000 listed products. Among Amazon’s private labels, the brand is the second best-selling, reaching an estimated $11M in sales by 2017’s close.
In general, across companies and countries, beverages sell better than other categories online, driven by water bottles, energy drinks and coffee pods. The category has grown by 65% year over year.
While there is still much room to grow for the grocery sector’s e-commerce platform, Amazon’s closest competition is Walmart, which boasts only half the market share of Amazon.
For comments, questions or concerns, please contact Daniella Soloway
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