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California  + Retail  | 

Downtown Los Angeles Primed for Next Retail Boom

The Downtown Los Angeles (DTLA) retail market has grown by more than 30% since 2014, and now exceeds $3.7 billion in annual sales. The Downtown Center Business Improvement District (DCBID) predicts the market is poised for the next phase of growth.

In its 2018 Downtown LA Retail Report, the DCBID points out DTLA has matured past Phase I’s early adopters, featuring goods and services, bars and restaurants. The area also accelerated through Phase II’s critical anchors that brought Whole Foods, CityTarget, and Urban Outfitters into the market.

Now, the DTLA retail marketplace has evolved beyond any previous expectations, recently attracting a new wave of global brands from around the world, including Apple, Uniqlo, and Nike, to name a few. Those retailers likely have taken note of the more than 70,000 residents now living in DTLA, a number that is expected to exceed 140,000 by 2028.

Downtown Center BID’s Nick Griffin says, “Reports of retail’s demise have been greatly exaggerated – in markets where fundamentals are strong, retail is thriving. Successful retail today requires businesses to be savvy in both ‘clicks and bricks,’ and to be innovative, engaging, and experiential – which plays to DTLA’s strengths. Retail places like FIGat7th (pictured), The Bloc, and ROW DTLA, have all built their foundations upon open, social and activated spaces that invite people to eat, shop, play, and interact.”

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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