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California  + Los Angeles  + Office  | 

Downtown Healthcare Campus Unveils Large LED Cityscape Artwork

Robhana Group, Inc. illuminated the multi-story LED cityscape artwork along the 10 Freeway in DTLA near the intersection with the 110 Freeway. The occasion marked the completion of the first phase of the 100,000-square-foot healthcare campus on Washington Blvd., just west of South Park.

Named “Prelude-DTLA,” the piece was conceived as an abstract rendering of the Downtown L.A. skyline. The custom lighting technology facade brings new life to the view of Downtown for freeway commuters by displaying elegant color gradients for all occasions.

“We see Prelude-DTLA as a milestone marker for Downtown,” says Robhana Group’s Robin Hanasab. “The artwork’s skyline design recognizes and celebrates the revitalization of Downtown as a world metropolis, and it is a gateway to Downtown for those approaching Downtown from the west and south, including from LAX.”

The artwork was developed by a team that included Chris Hahn of Ware Malcomb, Gilbert Ruvalcaba of Parking Design Solutions, and StandardVision.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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