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Denihan Hospitality Taps New VP of Marketing
Denihan Hospitality has expanded its senior team with the addition of Michael Goldrich as VP of marketing. He’ll be responsible for the development of brand strategy, positioning and digital marketing for all of the Company’s flagships, including The James, The Surrey, Affinia Hotels and Suites, and The Benjamin.
“Throughout his over 20-year career, Michael has proven adept at successfully driving brand awareness and sales through the creation and implementation of innovative marketing campaigns,” said Garine Ferejian-Mayo, Denihan’s SVP of market strategy and revenue management. Goldrich said he looks forward to leveraging his understanding of “the dynamics of business and leisure travelers to drive new and repeat sales.”
Goldrich previously served in a senior marketing position for Wyndham Hotel Group and Dolce Hotels & Resorts, which Wyndham acquired in 2015. Earlier in his career, he was a Digital Program Management Director at Starwood Hotels & Resorts Worldwide.
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