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Cyber Week Discounting Reaches New Peak
Online retailers started the Thanksgiving weekend discounts early, kept them elevated throughout the weekend and bumped them up late, with Cyber Monday seeing a record 31% average discount rate, Salesforce reported.
Despite the discounting, though—including free shipping on 84% of Cyber Monday orders—e-commerce revenues were up by double-digit figures on a year-over-year basis throughout Cyber Week.
More shoppers than ever started their shopping on a phone, with mobile traffic around 70% for the majority. And more shoppers bought on their phones this year than on any other device, with mobile order share the highest on Thanksgiving Day at 54%.
“Consumers went online early, went mobile and went social this Cyber Week, driving healthy digital growth for retailers,” said Salesforce‘s Rob Garf. “This holiday season, shoppers responded to retailer innovation in mobile, payments and social that are enabling seamless and personalized consumer experiences—from product discovery to purchase.”
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