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Cobo Center Inks Naming Rights Deal with Chemical Bank
The Detroit Regional Convention Facility Authority (DRCFA) has awarded the naming rights of Cobo Center to Chemical Bank, the largest bank headquartered in Michigan. Chemical Bank and the DRCFA will announce the new name of the convention center by the end of 2019, and the name will remain Cobo Center until that time.
The 22-year, $1.5-million-a-year agreement gives the bank exclusive naming rights for the center. It comes on the heels of Chemical Bank’s announcement that it would merge with TCF Financial Corporation, with the combined company set to operate from a new 20-story headquarters in downtown Detroit. It will be branded as TCF.
“This unprecedented naming rights agreement is a great win for all parties,” said Claude Molinari, general manager of Cobo Center. “Chemical Bank makes a strong statement of commitment to the region and secured naming rights to a convention center that is growing in notoriety every day.”
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