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Cobo Center Inks Naming Rights Deal with Chemical Bank

The Detroit Regional Convention Facility Authority (DRCFA) has awarded the naming rights of Cobo Center to Chemical Bank, the largest bank headquartered in Michigan. Chemical Bank and the DRCFA will announce the new name of the convention center by the end of 2019, and the name will remain Cobo Center until that time.

The 22-year, $1.5-million-a-year agreement gives the bank exclusive naming rights for the center. It comes on the heels of Chemical Bank’s announcement that it would merge with TCF Financial Corporation, with the combined company set to operate from a new 20-story headquarters in downtown Detroit.  It will be branded as TCF.

“This unprecedented naming rights agreement is a great win for all parties,” said Claude Molinari, general manager of Cobo Center. “Chemical Bank makes a strong statement of commitment to the region and secured naming rights to a convention center that is growing in notoriety every day.”

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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