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California  + Los Angeles  + Retail  | 

Brookfield Launches ‘Game-Changing’ Redev of DTLA’s California Market Center

New York-based Brookfield Properties unveiled a $170-million renovation of California Market Center (CMC), an historic 1960’s-era wholesale fashion showroom located in DTLA. The 1.85-million-square-foot property will be transformed into a mixed-use creative office space and fashion-industry campus.

Brookfield, and co-owner Jamison Realty Inc., expect the two-phase renovation to be completed in 2020. Brookfield’s Bert Dezzutti says, “With an inviting, amenity-rich and open streetscape, sweeping public space, year-round activations, and unmatched floorplates, the new CMC will draw more creative firms to the heart of DTLA while elevating the region’s existing fashion industry.”

The current CMC configuration includes three interconnected 13-story buildings and a two-story former bank. The property will remodel to encompass energy-efficient, floor-to-ceiling glass windows, open-air skybridges connecting every floor between the three buildings, a 5,000-square-foot rooftop tenant-amenity space, fashion-focused building amenities, and a ground-floor public area along Main and West 9th Streets envisioned to include retailers.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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