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California  + Los Angeles  + Apartments  | 
Berkadia's 2023 Outlook Powerhouse Poll finds that the multifamily market remains healthy despite capital markets uncertainty

Apartment Q&A: Laguna Point’s Campbell Shares Why It’s a Great Time to Sell

By Dennis Kaiser

Connect Apartments is coming up on June 20 in Los Angeles. The conference features a host of commercial real estate experts who will cover a wide range of topics including the economy, institutional investment, affordable housing, multifamily finance, development and how apartment leaders are getting deals done today.

Leading up to the event, Connect Media asked Laguna Point Properties’ Greg Campbell to share his insights into the market, investment decisions and what’s hot (and not). Check out our latest 3 CRE Q&A to see what he thinks about the apartment sector.

Campbell

Q: What are some of the overarching trends you see driving the apartment market as the year progresses?
A:
The decrease in interest rates is only serving to keep cap rates low and further fuel the desire for multifamily product. We see heavy competition for B and C product, and typically experience 20+ offers when disposing of assets. It’s a great time to sell. There is just so much equity looking for multifamily, and buyers are climbing over each other for the right to pay the highest price for these auction-style offerings. We just don’t see this changing this year.

Q: How can and should investors approach their decisions today, given the length of the cycle, interest rates and overall economic conditions?
A:
We feel it’s prudent to use longer-term financing on our investments, like a lot of other groups are doing. We have been focused more than ever on basis, making sure that we are buying existing product at a palpable discount to current replacement cost. In addition, investors have to be prepared for slower market rent growth than in years past. The rapid wealth creation that we’ve seen in recent years from apartment investing is likely evolving into a make-money-more-slowly approach in the coming years.

Q: What are some examples of the types of assets or deals you are looking at and why?
A:
We have been buying in markets with low state income taxes. These states have been experiencing strong population and employment growth. We are able to achieve meaningful returns from our value-added approach to B and C assets in these markets. The demand for rental housing has been high, and occupancies remain in the upper 90’s.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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