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Amazon Debuts New Brick-and-Mortar Concept in SoHo
Amazon has opened another brick-and-mortar retail store in New York, debuting a new concept at the same time. All of the merchandise at the new Amazon 4-star location at 72 Spring St. in SoHo “is rated 4 stars and above, is a top seller or is new and trending on Amazon.com,” the company said.
The product mix will vary according to what’s currently hot and what’s not, but is rooted in the most popular product types on Amazon.com, including devices, consumer electronics, kitchen, home, toys, books and games. Amazon Prime members will be able to get the same discounts they receive when buying online.
A spokeswoman for Amazon said the new store is permanent rather than a pop-up shop. The company, which operates a handful of brick-and-mortar bookstores including one near Herald Square in Midtown, may roll out up to 3,000 of its Amazon Go convenience stores nationwide by 2020.
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