CLIENT
TruAmerica Multifamily

SERVICES
PR & CREATIVE

DELIVERABLES
• Press Releases
• Website
• Podcast
• Social

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Situation:

TruAmerica Multifamily, one of the largest and fastest-growing multifamily investment firms in the U.S., faced a strategic challenge as its market influence and public profile had not yet matched its scale or leadership in the industry. 

Solution:

Connect Creative launched a comprehensive multi-year integrated marketing campaign to elevate the brand and its CEO Bob Hart as leading voices shaping how investors, media, and stakeholders understand multifamily investment, demographic trends, and housing policy to convert TruAmerica’s operational strength into strategic influence.

Strategy:

The program began with a website redesign that established a unified tone and messaging foundation. From there, Connect Creative implemented six coordinated pillars:

  • Media Relations: Shifted from volume-driven outreach to targeted engagement with top-tier business and investment outlets (e.g., Bloomberg, WSJ, PERE).
  • Thought Leadership: Senior leaders were positioned as authoritative commentators through bylines, opinion pieces, editorial briefings, and high-visibility speaking engagements with a defined point of view.
  • Content Development: Launched and managed the B2B podcast, Building Better Communities with Bob Hart, providing long-form storytelling and stakeholder engagement.
  • Integrated Marketing: A comprehensive communications ecosystem included quarterly “In the News” campaigns, internal communications, event-focused messaging, and ongoing digital, social, and presentation support to maintain narrative consistency across audiences.
  • Speaking & Industry Engagement: Targeted placement at premier industry forums (e.g., Multifamily Executive, PERE, Connect CRE) ensured TruAmerica leadership demonstrating credibility with investors and partners.
  • Reputation Management: Real-time issues management, incident response plans and training for asset and property managers preserved brand integrity across the portfolio, handling numerous sensitive incidents monthly.

Results:

The program transformed communications into a business asset with high-impact media coverage in Top Tier media such as Bloomberg, the Wall Street Journal, PERE, and Los Angeles Times, elevating relationships with journalists, speaking engagements, a podcast platform, improved stakeholder engagement, enhanced internal alignment, and robust brand stewardship, elevating TruAmerica from a major operator to a trusted, influential voice in multifamily housing and institutional investment.