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national   /   November 12, 2020

Paul Bubny
By: Paul Bubny

Women in Real Estate 2020: Better World's Terri Clifton Sees Value in People and Properties

In four years, Terri Clifton has built Better World into one of the most well-respected firms in the Houston multifamily industry. Thirty years ago she was leasing apartments. Today she owns 440 apartment homes, operates more than 4,000 and is involved in three new development projects. She is a licensed broker, director of the Houston Apartment Association and volunteer trainer for those new to the business.

Clifton is known as "fair but firm" is said to possess an uncanny ability to see value in people and properties where others see only problems and challenges. Her advice and counsel are sought and appreciated by multifamily investors nationwide.

These are just some of the reasons we chose Clifton as one of the 2020 Women in Real Estate Award winners. Connect Media’s Women in Real Estate Awards honor the achievements and inspirational stories of women who have reached respected positions of leadership and play key mentorship roles for others.

During the 2020 pandemic, Clifton has kept her team safe but out in front of customers and issues daily. Instead of withdrawing or complaining, she set about finding ways to help residents pay rent.

Clifton freely shares new best practices with industry colleagues, and has helped political leaders understand. She recently provided insightful estimates to an inquiring congressman that show the needs of the apartment industry are not as dire as many believe. Her input is helping shape the national discussion about aid to owners and renters.

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About the Author

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism.
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