National + Retail | August 29, 2023

Understand Consumer Behavior to Stay Ahead of the Competition

Despite the rise in e-commerce, brick-and-mortar stores remain the main sales channel for the vast majority of goods and services purchased in the U.S. As a result, says Placer.ai, foot traffic analytics – which reveal how consumers behave in these brick-and-mortar retail outlets – can provide critical insights into current consumer preferences.

By diving into consumer characteristics and habits on a store, chain, or regional level, retail stakeholders can gain a better understanding of consumer trends and segments and stay ahead of the competition, Placer.ai reports in a new white paper, Uncovering Behaviors and Characteristics of Today’s Consumer. “Companies that know which consumer segments are shopping at which chains, when and how often shoppers visit stores, and how these patterns are evolving can stay ahead and thrive despite a challenging economic climate.”

The white paper leverages location analytics to analyze changes in consumer behaviors and demographics across multiple industries and offers insights that can help retailers and CPG companies better cater to today’s brick-and-mortar visitors.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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