Today’s Consumers Expect the Advanced Digital Experience Provided by Big Tech
A cloud-based digital banking solutions provider for U.S. banks and credit unions, Alkami Technology Inc., conducted primary research among 795 U.S. consumers in June 2021 to better understand Big Tech’s influence on the digital banking experience. As a result of those findings, Alkami recently released its new research report, Digital Banking Market Pulse.
End consumers were well represented from multiple types of financial institutions (FIs) including megabanks, neobanks, and regional and community credit unions. Moreover, the research touched all generations from Gen Z to Boomers.
“Today’s consumers expect the advanced digital experience provided by Big Tech and this expectation is extending to all digital aspects of their lives including daily banking transactions,” said Allison Cerra, chief marketing officer, Alkami. “To keep pace and remain competitive, FIs must recognize what customers and members most want, and leverage modern digital banking platforms to achieve those goals.”
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.