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California  + Los Angeles  + Retail  | 

Primestor Delivers Freedom Plaza at Watts’ Jordan Downs MXU

Primestor Development Inc. completed Freedom Plaza, a brand-new neighborhood center that serves as the retail element of the Jordan Downs mixed-use development incorporated into the 700-unit public housing apartment complex in Watts. Designed by Los Angeles-based Nadel Architecture + Planning, Freedom Plaza is the centerpiece of the 105-acre, high-density community that was recently transformed into a sustainable mixed-use master-planned village.

Primestor’s Arturo Sneider says, “Nadel worked hand-in-hand with us on this project, enabling us to deliver a safe and family-friendly destination with plenty of areas for guests to gather as they shop, dine, and enjoy the open public spaces.”

Freedom Plaza features 114,431 square feet of retail space, as well as landscaped promenades and community gathering spaces. The project at 9901 S. Alameda St. is near the historic Watts Towers Art Center.


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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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